The target audience for my film will be aimed at teenagers around 14-20 and will be aimed at the social group of geeks as it is about chess, but could also to relate to the badass drug taking group as the character Luigi starts off as a rebellious drug taking person and changes and gets taken up into chess. They will generally have watched films such as dodgeball, talladega nights and blades of glory, so they will understand that chess is another film and sport they can laugh at and take the mick out of, they could possibly relate to the sport aswell that they like playing. They will more than likely want to play it in their spare time or just go out for fun and watch the film because it is in a similar band of films to dodgeball etc...
They may decide to shop at any range of places for a teenager, most nerds may go to typical nerdy places such as the library and most gaming shops. On the other hand, a more badass social group might tend to shop in jd with their colour c-ordinated tracksuits, they will tend to hang around in the streets because they probably wont have anything else better to do.
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