My video attracts its audience by using conventions that could relate to the past-times that they might do or even take the mick out of, such as chess, which is the main sport that the film is about. It is intentionally supposed to be part of the same mould as the likes of dodge-ball, balls of fury and blades of glory which is supposed to be a mickey take out of sports that are frowned upon compared to more of the popular sports.
I feel chess is another sport that fits into that category as it is seen as a nerdy and less active sport compared to most. It is also a sport that can easily be taken the mick out of and attempted to be taken really seriously and made over dramatic for the audience. These factors are what i believe the audience will love, from either past experiences of these kind of films or the fact that they can relate to chess. This means that either way it should make a great sports parody for the audience to relate to in some way.
Also, the main character is meant to portray the typical bad-ass/rebel character who thinks he's too big for the world of chess, but he then eventually realises there's more to chess than just libraries and nerds. He then does the inevitable and starts getting involved into the chess world until he realises he cannot get out of it.
We all know that chess would never be taken this seriously in real life, but the whole element of seriousness within chess in this film is also another comedic contextual factor that the audience would love.
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