Barthes semiotics

Barthes argued that verbal language is just one way of communicating, others include hairstyle, clothing, body language, make up.

Models for understanding language-constructed by people to produce meanings within culture.

Signifier- Physical form of the sign

Signified- concept or idea that the signifier produces e.g. red light means stop

Referent- real thing, not the signal or the idea but the real individual thing.