The frankfurt school

-The frankfurt school developed concerns about the power of the modern media (propaganda) in early to mid 80s.

-Schools founders were neo marxist, under threat in context of pre war nazi germany.

-Moved to america and refined model in an era of expanding media output in post war america.

Hypodermic syringe theory

Hypodermic syringe theory is when you watch something and it is forced into your body like a needle, hence the syringe part.

Propps roles of actions

These are Propps roles of actions (characters)
- The Hero a character who seeks something.
- The Villain who opposes and tries to halt the hero's quest.
- The Donor who provides an object with superficial properties.
- The Dispatcher who sends the hero on his/her quest via a message.
- The False Hero who disrupts the hero's success by making false claims.
- The Helper who aids the hero.
- The Princess who is the reward for the hero and the object of the villain's plots.
- The Princess's Father who rewards the hero for his effort.

Barthes semiotics

Barthes argued that verbal language is just one way of communicating, others include hairstyle, clothing, body language, make up.

Models for understanding language-constructed by people to produce meanings within culture.

Signifier- Physical form of the sign

Signified- concept or idea that the signifier produces e.g. red light means stop

Referent- real thing, not the signal or the idea but the real individual thing.

Why i chose media?

Hi im Jack. I chose media because when im older i hope to be involved in sports journalism and i feel media will help me benefit towards becoming a journalist as it links into many of the factors for journalism.

Steven Gerrard's ideaology is to be known as a no nonsense character, he mainly wants to be known for his gifted talents in football and to please football fanatics all over the world. He wants to be loved only for his footballing credentials. He's been in the press for beating up a dj and almost ended up in prison for this. This again links with his idealogy as being a no nonsense character.