genre as a marketing tool

The first thing that can make us tell its a horror film is the colours, the use of dark colours signify's immediatly that it is a horror as they represent suffering and normally conventional for a horror film. The message for the film also draws us in as we want to know why she's going to hell in 3 days. We can also tell it is a horror film because the main woman character shows how much suffering she's under and the hands appearing to pull her down show suffering and pain again signifying its a horror film.

The male gaze

Identification with the male lead.
- His actions become a surrogate for our own part in the narrative. We psychologically align ourselves with his point of view. He is the ideal ego.

Objectification of the male's lead's romantic interest.
- The male lead desires the female form. As we are aligned with his point of view, the audience desire the female lead also.

Freud and Lacan

Scopohilia- constructs identities by looking at ourselves and at each other. As children we derive pleasure from looking at other peoples bodies.

Cinema allows us to look at other people without being seen ourselves. We enjoy this voyeurism.